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Solar Meets Real Estate Marketing

Posted 8-17-2018 | Filed under Outdoor Lighting | Comments (0)

Properly advertising in remote locations has been a challenge for businesses since day one. With the drastic changes in the field of solar over the past few years, it is quite easy to find reliable, affordable resolutions to this problem. Today we will discuss different options for commercial advertising that all revolve around a single form of technology; Solar.

Solar Technology and Recent Advances

Currently there is a huge focus on technology in general and making it more accessible, affordable and compact. The average size of batteries in general has decreased, while the amount of power they can store has increased. This allows us to provide illumination and power to places that normally would be inaccessible. This opens the door to a wide variety of business owners on a budget, to achieve reliable lighting for their businesses without hurting their bottom line.

The Future of Solar Panels

As batteries become more compact and have the ability to retain more energy, they need to be recharged in an even quicker and more efficient fashion. Luckily, solar cell size and efficiency is growing in a positive direction, right alongside batteries. As the solar panels become more efficient they require less direct sunlight and less hours of sun to provide a proper charge to the internal batteries. This means you get more free advertising for your business or location!

The Evolution of LED Lights

Lighting has changed so drastically over the years, from the creation of the incandescent light bulb, to Discharge lamps (better known as neon and fluorescent lights), to the future; LED Lights (Light-emitting Diode). LEDs use a semiconductor to convert electricity into light. They are very small (less than 1 square millimeter) and can release light in a specific direction. This reduces the requirement for reflectors and diffusers, of which, can trap light making other types of lighting less effective.

Types of Solar Advertising Lights

As a retailer that specializes in custom set-ups, quotes and recommendations, we deal with a multitude of different applications and needs. We have made it our goal to have a product for every scenario. Our Premium Dual Spotlight Kit is perfect for illuminating small ground mounted or canopy advertising signage. Another great example is our Solar Wall Washer Light (shown in the image), which has increased our customer’s real estate marketing by 50%, because the sign is now visible day and night. We even have kits powerful enough to light up the billboards you see every day on the highway. No maintenance, no energy bills, just perfectly illuminated signage, at a low cost.

Don’t underestimate the power of advertising and high-quality products. A simple update such as bright lighting on a branded sign can go a long way. Consumers often notice and appreciate a well branded/displayed Logo and will assume their experience will be of a higher quality. If you are uncertain as to which fixture would work best for you, as always, we are just a phone call away (877-548-3387) and are happy to offer our expertise!

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